The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other truths concerning modern-day B2B advertising. We review just how the buying trip is now completely fragmented and the way that community building can help marketing experts retake control of the discovery as well… Read More